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DigiQ™: Digital Agency Automation / AI Scorecard

Explore your digital process with our Digital Marketer Scorecard. Unleash the power of AI-driven insights in just 25 questions, discovering where you stand and unlocking the potential for automation excellence.

Questions:

Rating Scale:

Never
Rarely
Sometimes
Often
Always
We use Google Ads automated bid strategies to manage our client campaigns. (% of spend managed through automated bid strategies)
We use Google Ads Scripts for bid and budget management such as pausing account to avoid overspend, bid adjustment script, and 24/7 bidding. (% of spend managed through Google scripts)
We use Google Ads Scripts to check for performance issues such as zero impression ad groups, ad groups with no keywords, broken URLs, link checker, and quality score tracker. (% of automation, compare to manual)
We use third party platforms such as Adobe, Acquisio or Marin to manage paid search campaigns for our clients. (% of budget managed on these platforms)
We use third party tools such as SEMrush, Word Stream, and Spy Fu to uncover paid search campaign improvement opportunities. (% of managed budget informed by these tools)
We use automated feeds to build product data to deliver shopping ads for Google, Amazon, or Facebook. (% of product feeds managed)
We use third party tools such as SEMrush, Ahref, Screaming Frog and Moz to uncover SEO opportunities. (% of budget managed on these platforms)
We use latest AI tools for ongoing SEO audit and optimization (% of clients)
We use latest AI tools to identify and implement content strategy for social media marketing (% of clients)
We use latest AI tools to create video content for social media marketing (% of clients)

Questions:

Rating Scale:

Never
Rarely
Sometimes
Often
Always
We use latest AI tools to automate content distribution to social media channels (% of clients)
We have set-up and track at least five events in GA4 for our clients (% of clients)
We use automated tools to check all GA4 tags and events are in place and are firing (% of GA4 tags and events)
We use GA4 for traffic anomaly detection. (% of clients)
We use GA4 to integrate data from channels such as search engines, ads, emails, and social media, for multichannel analytics (% of clients)
We have set-up and track consumer funnel journey in GA4. (% of clients)
We have a central data repository (data warehouse or data mart) of our clients’ campaign data (% of clients)
We use an automated solution for A/B testing (% of clients)
We use Machine Learning and Predictive Models to derive insights for our clients and manage their campaigns (% of clients)
We have integrated GA4 with third party marketing automation/CRM tools such as HubSpot, Zoho Campaigns, Marketo and Salesforce (% of clients)

Questions:

Rating Scale:

Never
Rarely
Sometimes
Often
Always
We have completed automated our reports and dashboards (% of clients)
We have integrated data across all digital media channels to create and deliver unified cross-channel reports and dashboards. (% of clients)
We have automated the connection and data exchange between our website analytics and email marketing platforms to target people based on behavior, preferences, and past sales. (% of clients)
We have automated email triggers based on pre-defined events (cart abandonment) (% of clients)
We have set-up automated drip email clients for our clients (% of clients)

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